• Knowledgeable, passionate, enthusiastic support and sales staff.
  • Dedicated to always provide a positive customer experience.
  • Accessible, clean, and bright facilities.
  • Seasonally and adequately stocked and displayed product that meets the needs of the community demographics.
  • Customers agree to display appropriate indoor and outdoor signage identifying the location as an authorized dealer for Stens products.


  • Provide the ultimate customer experience that motivates customers to positively share their experience with Stens brand.
  • Commitment to long-term market share growth along with increased brand recognition and awareness of Stens brand.


  • Customers embrace the Stens brand in their product offering, as well as our other private label and exclusive brands.
  • #1 aftermarket supplier of choice within the customer.


  • Astound all customers of Stens branded products regardless of where they purchased their product with timely parts support.
  • Dealer participation in new product suggestions and field testing.
  • Stens does not have a minimum parts stocking requirement. To better serve your customers, we do expect new dealers to stock an acceptable level of fast moving parts to support the Stens brand.
  • Independently maintained customer web pages can feature Stens brand, logos, and product images provided by Stens.